CORPORATE SOCIAL RESPONSIBILITY 2IntroductionThis essay presents the case of a company that faced public criticism from various stakeholders. In the introductory part, readers will be able to learn about the company, its mission and the type of activity it carries out. Next, the essay identifies the event that was responsible for the strong criticism promoted by stakeholders, what the specific criticisms were, and the company's response to the criticisms. All information sought can be confirmed by consulting the list of references. CORPORATE SOCIAL RESPONSIBILITY 3 Toyota Motor Corporation (TMC) was founded in Japan in 1937 by Sakichi Toyoda and is today considered one of the "giants" of the automotive industry. In the first year TMC produced 4,013 units. In July 2012, 75 years later, TMC “worldwide cumulative production exceeds 200 million units.” As reported by Lowry W. (April 29, 2014), in 2013, TMC produces cars, trucks and buses on five continents and leads the world market with 11.8% share ahead of General Motors and Volkswagen. Financially (and with the exception of 2008), the results have been very positive in the new century. From the fiscal year 2014 financial report (May 8, 2014), the dividend to shareholders as of March 2014 was 165 yen per share (total payout amount: 522.9 billion yen, payout ratio: 28.7%) . Although Toyota USA's mission states "Attract and reach customers with high-value products and services and the most satisfying ownership experience in America." The Toyota Group uses an official statement called The Global Vision (refer to http://www.strategicmanagementinsight.com/mission-statements/toyota-mission-statement.html or http://www.toyota-global.com/company /vision_philosophy /toyota_global_vision_2020.html...... middle of paper ......Social Responsibility University of Houston Retrieved from http://www.instituteforpr.org/topics/corporate-social-responsibility/Lowry, W. (April 29, 2014). Why Companies Like Toyota Lead Global Automotive Market Share. Retrieved from http://marketrealist.com/2014/04/companies-like-toyota-lead-global-automobile-market-. (na). May 8, 2014. Toyota Motor Corporation Fiscal Year 2014 Financial Results. Retrieved from http://www.toyota-global.com/investors/financial_result/2014/pdf/q4/presentation.pdf(na). (September 3, 2013). Toyota Mission Statement. Retrieved from http://www.strategicmanagementinsight.com/mission-statements/toyota-mission-statement.html(na). International Employers' Organization. Geneva, Switzerland. Retrieved from http://www.ioe-emp.org/fileadmin/ioe_documents/publications/Policy%