Today's world is extremely complex in the sense that it is constantly changing. Not only is the world itself changing, but societies and the environment are constantly growing and developing. This constant fluctuation between these two categories affects all types of organizations, especially businesses. Due to constant changes in today's world, shareholders and stakeholders expect information about a company's financial, operational and investment activities. Businesses thrive or fail, but all of the most successful businesses not only owe their success to the products or services they provide, but also dedicate some portion of that success to understanding the world around them. Every organization cares about the success of its business, but prosperous companies manage the day-to-day operations very well and focus on the longevity of the organization. The successful company understands the concept of sustainability and sustainable development. Due to competition in various markets, companies not only have to worry about the well-being of the organization, but are encouraged to look at their business from a comprehensive perspective to see their impact on the world around them. Sustainability is taken into consideration. by a growing number of companies due to the increase in environmental awareness, understood as concern for the conservation and improvement of the environment. By definition, sustainability “is a business strategy that drives long-term corporate growth and profitability by mandating the inclusion of environmental and social issues in the business model.” (DWDG). Not to be confused with corporate social responsibility, which...... center of paper......ness School Working Paper. 12-018. September 22, 2011. Web. November 14, 2011DWDG "Do Well Do Good, LLC." Do Well, Do Well, LLC. Np, nd Web. 22 November 2013 WCED "Our Common Future, Chapter 2: Towards Sustainable Development - A/42/427 Annex, Chapter 2 - United Nations Documents: Compilation of a Body of Global Agreements." Our Common Future, Chapter 2: Towards Sustainable Development - A/42 /427 Annex, Chapter 2 - United Nations Documents: A Collection of a Body of Global Agreements. Np, nd Web. 21 November 2013. (APD) “Africa Product Development” Np, nd Web. 22 November 2013. John Elkington, “Towards the Sustainable Corporation: Win-Win-Win Business Strategies for SustainableDevelopment,” California Management Review 36 , n. 2 (1994): 90–100.TBL “The Triple Bottom Line: What Is It and How Does It Work?” The triple Conclusion: what it is and how it works?. 2013.