IntroductionMass media refers to the multiple communication platforms that convey information to large numbers of people (Sociology Central, 1). Conventionally, mass media is a one-way communication that only destroys information, also known as traditional media – television, broadcast and print are examples. With the advancement of technology and the Internet revolution, it has slowly evolved into another form - new media or social media. It now works on two-way communication, which not only breaks down information, but also provides a platform for feedback – Facebook, Twitter, YouTube, are some examples (Sociology Central, 3). Body image is defined as “…the many-faceted psychological experience of embodiment, especially but not exclusively of one's physical appearance” (Cash, 1). Self-esteem, overall appearance and body satisfaction are some of the values ​​that can be perceived when it comes to body image, but the perception of body image differs between individuals. External factors also influence the perception of body image. Why is this topic of fundamental importance? Undeniably, the media has now become an essential tool for everyone in this era, both for information and for social networks (Shakeel). However, it has also become a platform for people to look to, for both good and bad reasons. In general, most women look to the media as an example of an “ideal” body image. If so, what are the impacts? To what extent does the mass media contribute to women's negative perception of body image? Does the amount of time spent using mass media contribute to women's perception of their body image? What factors influence why some women are influenced by media images and others are not? This literature... middle of paper... only takes effect when they are frequently exposed to mass media, which brings us back to cultivation theory. This group will perceive that what they have seen in the mass media is “reality,” which may not always be the case. These media images not only have a negative impact on women, but they also have a positive impact. These images can be a form of inspiration and motivation for these women to work hard to achieve their ideal body image. Finally, we must understand that the review may not be all about the relationship between mass media and women's perceptions of body image. . Notably, most of the studies presented in this literature review were not conducted from a local context, but will be able to help us in formulating our survey questions for our specific sample group of a particular population..