On another occasion, I helped a man find the right putty to repair cracks in his walls. While I was having a conversation with him, I assured him of the right product while smiling and grabbing his shoulder. Many customers expressed discomfort, feelings of embarrassment and discontent. I also had feelings of uneasiness in my thoughts. When I broke this norm, my facial expressions were different from what I truly felt inside. I expressed joy, friendliness and openness. As I performed this violation of social norms, one of my trusted colleagues helped me take notes on what he observed overall. Through his observations I was able to recognize that through my experiment I was more inclined to approach women than men. The observations also revealed that women were more uncomfortable with the idea of ​​someone getting too close to their personal space and inappropriate physical contact. Many women felt embarrassed and uncomfortable while being fondled by a complete stranger. My observer also noticed that when I touched a client's face, especially a woman, they would look at their friends or family and give each other a "what the heck just happened" look. Many women would consider this form of affection as a way to be sincere towards them. Furthermore, my observer's notes also exposedIt is a way in which individuals represent themselves and behave in particular social groups or cultures according to the rules of society. Social norms are then established to maintain these social behaviors in accordance with society. The social norm of personal space is highly valued in American society as every individual feels they need to be respected in their own space. Furthermore, people adhere to social norms regarding personal space to remain in a safety zone, as we feel uncomfortable when individuals we do not know try to gain