Women are bombarded with images of an ideal, thin body shape that is extremely difficult, if not impossible, to emulate. Comparing yourself to these women can lead to feelings of inadequacy, depression, and overall low self-esteem. (Expand, a good opening paragraph is needed to grab the reader's attention) Objectification Theory Objectification theory has been proposed as the standard for understanding the effects of living in a culture that sexually objectifies women (Fredrickson & Roberts , 1997). Objectification occurs when a person's body is treated as a separate entity and is evaluated on its own merits, without consideration for the rest of the person. When an individual is sexually objectified, they are treated as an object that exists only for the pleasure of others, and objectification theory states that women are uniquely subject to these types of experiences, especially in Western culture. Self-objectification (SO) causes the individual to create a third-person perspective in their mind that they use to compare their physical self and, in turn, makes them see them as an object instead of a whole person. OS also creates a form of self-awareness, causing habitual and vigilant self-control of outward appearance. There are many cognitive and emotional consequences of SO. Among these consequences are increased body shame, increased anxiety about appearance, and a decreased ability to achieve high states of motivation. Many studies have shown that there is a positive relationship between SO, body shame and eating disorders (Mercurio & Landry, 2008). It can also be argued that depression, sexual dysfunction and eating disorders are further consequences. Depression is often caused by shame about one's body and... from the medium of paper... he asked them to name the color of ink in which the words appeared; and the rate of their responses was recorded. The experiment completed by Quinn et al. reported that women who wore bathing suits rather than the V-neck sweater experienced a feeling of greater body definition and an increased sense of body shame. Furthermore, women in the objectification condition took longer to respond to the Stroop task, thus showing a decrease in performance. This division of attention may occur throughout the day with women in “real world” situations, thus hindering daily performance and possibly taking joy away from their tasks due to a lack of full immersion. It is also important to note that this experiment focused on a task that is in no way related to any gender stereotype, helping to rule out stereotype threat as an explanation for the results obtained..