Executive SummeryMost hoteliers understand how to increase revenue through competitive analysis, historical data, and current market demand. Now the structure of global business is being reshaped; Revenue and marketing drivers are no longer online, most businesses are influenced by the impact of social media and customer reviews. Many of us now book a hotel room, vacation, or restaurant dinner after looking at review websites like Trip Advisor, Booking.com, or agoda.com. Sharing our opinions on Facebook, Twitter or Linked In. Showing visual effects on You Tube or Picasso. People not only control the size of the room/food, the quality of the product or services, but also how customer sentiment is handled in different situations. Social media is growing on the brink of a global transformation. There is growing pressure on businesses to be more socially responsible and create long-term value creation. In the coming years, social media will become a powerful tool that will be used aggressively to influence corporate attitudes and force companies into greater social responsibility and, I suggest, the integration of social media into Revenue Management and hotels. Reputation management tools at the best available rate will. push us towards a more sustainable practice of capitalism. Transferring social media ratings and sentiments from Review Pro with a demand-based pricing strategy will not allow hoteliers to make more semantic pricing decisions. The solution has been analyzed using various processes and frameworks and the main objective is to improve revenue per available room. Implementation???IntroductionOrganisationHotel ABC is a country hotel and conference centre; part of the renowned national hotel group and located on the M25 corridor near Watford, London. A premium property has 197 bedrooms, 50...... middle of paper......oit: Sales effort to increase business group revenue.Improvement: Focus on customer engagement, training programs and education.Step 2.3.5: Risk Control- Communicate positive and negative customer feedback, scores, ranking, RevPar revenue rate, ADR and occupancy to the team on a daily basis.- Access to all incidents Risk register, action plan and outcomes for future learning as in the example Exhibit 19- Semantic risk register if CompSet ranking increases due to any specific reason such as a new product in bedroom or special promotions.- The most important risk control tool it is learning from daily activity, communication and review of the risk register. Reflection on the project. Figure: 1 Corporate revenue management structure. Figure: 2 Hierarchy of hotel support and operations departments. Figure: 3 Recommended analysis of interdepartmental processes