Lululemon also focuses on customer satisfaction by offering discounts on purchases, in exchange for written feedback. By providing opinions from consumers and athletes who test the products, the company gets direct feedback on the fabric, quality, fit, design and function of the garments made. Differentiation Strategy – Lululemon has implemented FlexPLM (Product Life Management), which manages the life cycle of products. Since the company has rather short product life cycles, this tactic helps it roll out new products quickly. The company creates a perception of unusual products and scarcity with the intention of inducing consumers to purchase products quickly before products are discontinued. This strategy causes the company to sink the competition for its competitors. Operational Effectiveness Strategy: The company uses people and technology to maintain healthy relationships with customers and contain costs. Lululemon has implemented Vocollect Voice technology to improve communication and speed processing at distribution centers. Lululemon also allows the online shopping option, thus saving shipping time, costs and retail resources. By implementing time-saving technology, the company improves employee productivity and reduces it