Because racial stereotypes in the media serve to justify, emphasize, and perpetuate antagonistic and munificent racism, focused study efforts on practical strategies are needed to challenge and ultimately eradicate the stereotypes. Stereotypes are generated and modified based on direct encounters with stigmatized groups, as well as information recycled from the mass media, acquaintances and family. Although both explicit and circumlocutory sources of stereotype attenuation are recognized, most research on intergroup relations has focused on directly examining stereotypical conduct in an interpersonal context ( Tator & Frances, 2006 ). On the other hand, considering that people generate stereotypes even with nominal or unexpressed contact, the function of indirect contact through mass media in triggering and altering existing stereotypes is a significant concern. Evidently, the economic structure of contemporary news media makes it susceptible to pressure from influential interest groups. For example, one of the main reasons for the insufficient coverage of the fundamental causes of racial stereotypes by the US media is that the plight of African Americans in itself is not a topic of great importance to the white majority. Their concern for African Americans focuses on the circumstances in which their imagined fears turn into real problems such as civil rights demonstrations, boycotts, pickets, and especially racial violence. These are cases where African American activities impinge on white concerns and, as a result, white-leaning media seek to gratify the needs of white audiences and consequently mirror this pattern of interest in selected events (Govorun and Payn...) . . middle of paper ...of the Amadou Diallo case, it is clear that racial stereotypes can prejudice spontaneous judgments and that prejudice can coexist with impartial intentions is not obligatory since prejudice occurs not only as a result of racial animus, but as a result of stereotyped connections that trigger reactions when people are unable to control them effectively. Negative stereotypes may remain increasingly accessible due to contextual factors. For example, racist events in the media, as well as interaction with racially prejudiced people, can be just as harmful, if not more problematic, than conventional stereotypes because they can manipulate judgments in subconscious and subtle ways, even in people who assume they are. not narrow-minded.