Strategic Implementation When choosing strategies to gain competitive advantage and increase performance, the company must develop ways to implement those strategies. Actions taken at the functional, corporate, and corporate levels to execute a strategic plan include implementing quality improvement programs, modifying product designs, and market segmentation. Furthermore, when implementing strategies, the organization must choose the best structure, culture, and control systems to execute the strategies. A governance system is necessary for the organization to act in a manner consistent with maximizing profitability, profit growth, and legal and ethical practices. Organizational Structure The Clorox Company has expanded over the year by dividing its businesses into several branches: Household, International, Lifestyle, and Cleaning. The Clorox Company has divided the products it produces into product groups and categories. Each product group focuses on meeting the needs of customers or target groups and is managed by its own team of managers. The organizational structure of a company is the framework of the various relationships within the organization. It lays the foundation for common employee actions and functions in every aspect of the company. Organizational structure is a key component to achieving superior efficiency, quality, innovation, and responsiveness to customers (Hill & Jones, 2008). The organizational structure of The Clorox Company is a product structure. This structure is appropriate for a company when it has multiple products in multiple market segments. The purpose of product structuring is to divide a company's growing product line into a series of s...... half of paper...... from 2004 to 2006. With Mr. Knauss who holds various positions as head of management in several has developed a very consistent leadership ability and spreading his vision of a company that must continue to change for the better. Donald R. Knauss, Don has been President and Chief Executive Officer of Clorox Corporation (formerly Clorox Co.) since October 2, 2006 and has overall responsibility for directing its operations worldwide. Mr. Knauss has overall responsibility for leading Clorox's worldwide business. He serves as CEO of the Minute Maid Company. Mr. Knauss has served as President and Chief Operating Officer of Coca-Cola North America at the Coca-Cola Company since ..., including his role as a director at the Kellogg Company, which provided him with deep industry knowledge company and customer and consumer dynamics.