Kawaii is a rapidly growing phenomenon around the world. Kawaii by translation simply means cute. This phenomenon first emerged in Japan. The cute culture is so amazing due to the fact that it is so different from the roles and typical Japanese appearance which is that of the Japanese Salaryman. It is also extremely different from the Salaryman's lifestyle. In addition to the Kawaii look, various subcultures that aim to subvert traditional culture have also emerged recently, including the Gothic Lolita which is the cute look mixed with a goth and the Ganguro girl who resembles a Malibu Barbie with light hair and extreme tans . There are three main subcultures in Japan. These are the Cuties, the Gothic Lolitas and the Ganguro girls. Cutes are young adults dressed in cute, childish clothes in light pastel colors with lace. They tend to act very innocent and childish, which is encouraged since Japan is a society driven by consumption and products for sale; be it toys or magazines, they are mostly targeted at the cute sector. Paraphrasing author...