Mass media platforms can be defined as social media, magazines, newspapers, television, films, advertising and the Internet (including social media) (Vonderen & Kinnally). Body image is a complicated aspect of self-concept that concerns an individual's attitudes, perceptions, satisfaction, behaviors, and feelings about his or her body and physical appearance. Women of all ages appear to be particularly vulnerable to disorders in this area. It affects almost all women at some level, and women of all ages and sizes exhibit body image disturbances (Sedar). It is important to investigate this topic because the importance of physical appearance is emphasized and reinforced in the early stages of development for most girls; studies found that nearly half of women ages 6 to 8 said they wanted to be thinner (Sedar). The media today projects an unrealistic and even dangerous standard of female beauty that can have a powerful influence on how women see themselves. Is it true that mass media only contributes to a negative perception of body image? What are the reasons why some women are affected/not affected by media images? With the help of relevant sources, we aim to answer these questions in our literature review. Literature Review Contribution of Mass Media to Women's Negative Perception of Body Image The media conveys the "thin ideal" in many ways. Not only do models on magazine covers and ads embody the “thin ideal,” but fictional characters in television shows and movies are almost always depicted as thin and beautiful. In the movie "Shrek", the princess transformed into a masculine, overweight ogre and was considered an "ugly princess", but when the spell was broken, the prince... in the center of the card... ultra-media images few of the women have been well documented; research has shown that women who are repeatedly exposed to and internalize the thin ideal are at greater risk of developing body image disorders and eating disorders. While it is clear that the media influences how women see themselves, it is unclear how this process occurs. Social comparison theory, cultivation theory, and self-schema theory can be used to examine how media images of women influence how women perceive their bodies and physical appearance (Serdar). However, we can also improve body image when we reject the average since all media messages are constructed and do not reflect reality. It's up to us to choose whether or not to believe that message. We can also respond when we see or hear a message that makes us feel bad about ourselves (“Body image”).
tags