“In international business contexts, terms such as 'success', 'cookedness', 'meetings', 'punctuality', etc. they can mean different things to different people” (Berardo, 2007). We need to examine what each of these words means to us and the differences in what they might mean to our international business partners. For us, punctuality means being on time or ahead of where we need to be, however, for an international associate it might mean arriving within the first 30 minutes of the work day but not considered late until 45 minutes after arrival. an hour has passed. Be specific. Deadlines must be clearly indicated. We have to be specific when we want something sent. If we simply say, "Give it to me when you've completed it," we won't provide the information the person needs to complete it when you want it. Instead, you must provide a specific time and date for the information to be converted