It is a personal experience of one's gender (Deana F. Morrow and Lori Messinger 2006). Sexual identity doesn't like the fact that regarding people's biological gender, gender identity is not only connected to one's physical anatomy. It is a complicated relationship between a person's gender (biological sex) and an internal sense of self-male, female, both, or neither (gender identity), as well as a person's perception of external presentation and related behavior, including their gender roles, such as masculinity and femininity, meaning which sex is dominated. For example, Land Rover driving is predominantly male, at 72% in 2010. As most men are born with the desire to explore spiritually, they love adventure and challenge and Land Rover, as a famous British vehicle brand sport utility vehicles, is very suitable for this driving need. male identity. Land Rover has grown to become a highly respected world leader in the luxury SUV segment, powerful and easy to handle in a variety of road conditions, overall performance and breadth of capability, with sales repeatedly updating the historical record. Attract male consumer to buy one with aggressive physical design in men's marketing. In addition, it also meets the need of the male consumer to show the image of masculine strength and