Public relations will determine the type of image portrayed to consumers. A PR program itself is usually not effective for promoting the new product. This is because it is programmed to handle some situations in a particular way and cannot be flexible to handle situations for which it is not programmed. The company should practice all types of selling activities including personal selling and internet selling so as to increase the overall sales. Involving your sales staff is not a waste of resources. In fact, it expands sales to areas where there are non-existent customers. The sales force is compensated through the introduction of allowances. Some of the sales promotion activities can be achieved through activation. Through this, the company will be able to create awareness towards unattainable areas such as remote areas where a number of customers