Some of the ways to remove barriers are by training both employees and managers in the basic culture of the area. According to Juan M Madera in his article entitled Removing communication barriers at work he specifically talks about how to integrate multigenerational groups in the same workplace. Some of the ways to remove these barriers include creating role models who will help show employees what the expectations are and how to achieve them, and after achieving them what the rewards are. It's important to match the reward to the goal and keep your word when you set up a reward program. He says it is also important to integrate different generations into each work group so that each group can be strong in all the necessary areas (Madera, 2011, pg.1). One incentive for companies to work to remove all barriers in communication from the business is because it helps both manage conflict and remove many opportunities for conflict.