The drug is intended for men who frequently suffer from "erectile dysfunction" or who have an inability to keep the penis erect for a normal period of time. According to "Viagra: What Every Physician Should Know," most men in their 50s experienced difficulty with erections and were unable to keep their sexual partners satisfied (Kloner, 1998, p. 784). The study also finds that "older men" with diabetes may experience more erection problems and weaknesses in keeping the penis erect for a healthy period. Since Viagra has some simulations of what men can take this drug: men with other health problems and men taking certain medications that do not respond well to Viagra. A man who chooses to take this drug must be fully aware of his health and health-related problems. Accordingly, this drug is mainly intended and targeted for older adult men who are aware of their health status and problems and who suffer from erectile dysfunction. Viagra pitched its campaign in the United States primarily to "couples in their 40s, 50s, 60s" embracing each other according to “Spread the Word, What Word is That? Viagra and Male Sexuality in Popular Culture” article (Vares, Braun, 2006, p. 317). The article states that the Viagra campaign appears mainly in publications and on television about their products. It describes the drugs as a romantic product for heterosexual couples the demographics of “younger men.” The drug used explicit language and culture to draw men's attention to the product. The intent of the drug was for the public to try the product and then frequently purchase Viagra for stimulation the male erection. The language on the label is written m... in the center of the sheet... in less than two percent of patients taking this drug headaches, hot flashes, dyspepsia, abnormal vision, nasal congestion. , back pain, myalgia, nausea, dizziness and skin rashes. The last part is about drug interactions which lists other drugs that affect Viagra and the patient's health, all mentioned above, except CYP3A4 inhibitors which increase exposure to Viagra (Labeling, 2014). Culture has influenced how information is presented by first briefly listing the most important points and then giving the user the option to read more information by clicking on the link to more information in that section. Most Americans want the most important information first, in an engaging way, hence the bold section subheadings. The document written in the conventional language of the medical prescription.