The Salvation Army uses Aristotelian appeals, ethos, logos, and pathos to convince the public that donating to their company will give hope to disadvantaged people around the world. Using the image of troubled children provides the use of pathos, logical facts for logos, and credibility of their company for ethics. Most dramatically influencing the ad is the idea that a donation to the Salvation Army is a way to give hope to people affected by natural disasters. Visually, a little boy is holding another little boy, who most likely has his brother. Covered in dirt and cuts, the boys also wear tattered and torn clothes. Furthermore, the boys have no shoes, showing their dirty and ruined feet. A bottle on the side near the boys contains dirty water, demonstrating the idea that there is no such thing as clean drinking water. Likewise, children sleep on dirty stairs, showing that they are homeless, without food, clean water and without clean clothes. In the bottom right corner of the ad is the Salvation Army logo. At the bottom is contact information to donate and learn more about the charity. Likewise, there is also a small reminder describing what the donation provides to people affected by natural disasters and what they will receive from the Salvation Army. For example, it provides emotional support and helps hurt and broken-hearted people. "Giving Hope Today" is written in bold letters on the advertisement, providing the idea that donating to the Salvation Army is more than just providing the necessary support and needs to people affected by natural disasters, it provides hope and a future. used less in this advice, mainly showing the company...... middle of paper... one's environment to those who have had everything taken away from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, provides an emotional connection, provides logical facts and uses the right credibility. The main element of pathos is the idea that children suffer and that with the help of a donation these children's lives can be changed forever. Logos use logical facts, such as the exact goals of the company and how donations are used. Ethos gives advertising the company's already well-known credibility and respect. This advertisement shows how the use of ethos, logo, and pathos can work to sell a product or general idea of ​​hope to any audience. Works Cited The Salvation Army. Announcement. Chris Kuhn. February 10, 2014. Web. http://kuhnart.com/images/gallery_salv_1.jpg