Corporate MissionYahoo! Inc.'s corporate mission revolves around the idea of ​​providing essential global Internet services for both businesses and individual consumers. In fact, and since Yahoo! (2012), the company relentlessly focuses on not only making daily habits around the world inspiring, but also fun. In this regard, Yahoo is committed to ensuring that its customers use only the best products to enhance their digital experience. The company's main purpose and objective in articulating its mission is to offer indispensable and quality marketing solutions for online advertising activities; and attract publishers and content developers by offering an attractive open platform that fosters innovation. The company's organizational culture flows from its mission and revolves around several key core values ​​as follows; excellence, teamwork, innovation, community, customer satisfaction, people and its shareholders. Yahoo aspires to always and consistently reflect flawless execution in terms of product quality and development. According to Yahoo (2012), product excellence is central to the company's future and therefore is interested in building an organization that fosters a culture of innovation and reinvention. Fundamental to the realization of excellence, as Yahoo (2012) recognizes, is talent, in the belief that companies with the best talent always emerge as winners. The company promotes the realization of talent growth by encouraging teamwork and developing a work environment that is welcoming and encourages innovation. Furthermore, the company is aware of the importance of people as part of its success story, stating that people are its most important asset (Yahoo Code of Ethics...... half of document...... y. Yahoo! Inc. Accessed July 5, 2014 from http://www.leacock.com/patterns/leacock_malone_wheeler.pdf Pepitone, J. (2012) Marissa Mayer's Yahoo turnaround begins to take shape 2014 from http://money.cnn.com/2012/09/26/technology/yahoo-strategy/Spencer, K. (2012 Yahoo Breakout: A SWOT Analysis) Accessed July 5, 2014 from http:// .fool.com/fatalx/2012/11/27/yahoo-breaks-out-swot-analysis/17369/Stone, B. (2013) Yahoo's Marissa Mayer finds Some Bright Light, accessed Bloomberg BusinessWeek 2014 from http: //www.businessweek.com/articles/2013-01-28/yahoos-marissa-mayer-finds-some-bright-light Yahoo! Annual Report, 2014 from http://files.shareholder.com/downloads/YHOO/ 0x0x658772/c0e2f67f-a5c2-4e1a-aa80-84700ac2b72f/YHOO_2012_Annual_Report_1_.pdf