Self-image has evolved over the years from the idea of ​​one's possessions, reputation and property, or self-branded image, to what it is now, the global empire of images , goods, people, and anything that can have an identity and an opinion formed about that identity. This is the evolution of self-image that has become known as branding and is widely used in marketing and advertising. As the brand evolves, so does the market and the definition of who buys which products and who doesn't buy those products. The evolution of self-image began years ago, when most people couldn't read or write. This was a time when pictures and images conveyed significant meaning, without written words and there was a market that depended more on images and symbols, rather than words. My goal in this article is to show the positive and negative aspects of the evolution of self-image or brand. I have organized this work into four sections covering the history and growth of the brand, along with corporate and self-branding. In the History of Branding section, I will cover how branding began. In the brand growth section, I will show how she changed from her original self-image to what we see today. In the section on corporate branding, I will provide insight into how companies use branding to convince customers to buy their products, and finally, in the section on self-branding, I will examine how an individual creates a personal brand or image of if. HISTORY OF BRANDING: Sellers, merchants, and sellers have used various forms of branding for thousands of years. In ancient Egypt, Greece, and Rome, branding was delivered through many methods; including verbal sales pitches and pictorial signage and... middle of paper.......htm>.• "How Brands Were Born: A Brief History of Modern Marketing - Marc de Swaan Arons."The Atlantic. Np, nd Web. May 28, 2014.• "Rivia | A brief history of branding | Innovation and branding." Rivia | Home | Innovation and branding. Np, nd Web. May 26, 2014.• “What is branding and how important is it in marketing?” Marketing on About.com. Np, nd Web. June 2, 2014. • Middleton, Alan. "The history of the brand." Great ideas. PODBAY and PODBAY. Network. June 1, 2014.• Klein, Naomi. "Chapter One - Brand New World." No logo. New York, NY: Picador, 2000. Print.