BlueScope Steel Australia and New Zealand (BANZ) is a manufacturing company producing a range of flat steel products for the Australian and New Zealand domestic markets. BANZ was established in July 2011 which saw the merger of company sections; Australia and New Zealand steelmaking business (ANZSMB), LYSAGHT and distribution business. This merger was followed by a major organizational restructuring which ultimately led to the closure of blast furnace number 6 and resulted in the loss of approximately 800 jobs at the Port Kembla plant and 200 job losses at the plant of Victoria's Western Harbour. The purpose of this project is to outline the rationale for the restructuring and provide a strategic analysis of the impact of the restructuring on BANZ's current market position. This will be achieved by first analyzing the pre-restructuring economic climate and evaluating the managerial decisions that led to the restructuring. It will then explore the current economic climate in relation to BANZ to determine whether these strategic management decisions were sound. Finally, the report will outline BANZ's future developments and determine whether the company will continue to be competitive in the future. In 2011 BANZ lost around 1000 jobs in a restructuring that would radically alter the Australian steel industry. However, before evaluating whether this decision was sound from an economic and managerial perspective, we must first evaluate why this occurred. Following the 2009 global financial crisis (GFC), BlueScope was in its worst market position ever. In 2011 the share price had hit an all-time low of 38 cents compared to $12.03 just three years earlier, showing a 93% reduction in share prices. Huge financial losses were also recorded. In 2010/2011 finance...... half of paper ......d supply chain control and market share dominance could have negative effects. Therefore, from the analysis provided in this report the strategic decision to implement the restructuring was a sound one. Considering the economic climate both before and after the restructuring we can see a clear trend towards reducing costs and increasing profitability. Major investments in companies like Nippon have allowed all areas of the company to profit and have opened up a number of new markets in areas previously difficult to access. The movement towards future growth and profitability was also highlighted locally in the acquisition of Orrcon and OneSteel which enabled product diversification and more profitable supply chains. Therefore, it is evident that BANZ is completing its strategic objectives, increasing profits and moving towards a more prosperous future.