Topic > Cultural Delights Case Study - 799

Business Description a. Industry and Perceived Opportunity The name of the company is “Cultural Delights”, a bakery that creates various types of desserts from different cultures or different parts of the world. Desserts would be American, Asian, Arabic and Mexican. The specialty of this bakery is that it highlights handmade gourmet pastries in a casual setting. The only strong point of the activity is assisting the preparation of the dessert in front of the customers. In Houston, Texas, the revenue generation is $33 billion and the company has estimated approximately 190,000 units or bakery items, specially customized cakes for our business, and the total market supply is 140,000 units. The gap between estimated demand and total supply from major competitors would equate to a shortage of 50,000 units, which our bakery aims to meet within the stipulated timeframe. B. Legal form of