 B2C stands for business to consumer market where companies sell their products or services directly to customers for home or personal use. B2B stands for business to business market where companies they sell their products and services to other businesses for their consumption, resale, or for use as components in their own products or services. The differences between them are as follows:1. B2B has an oligopolistic competitive market and has fewer buyers purchasing their products or services. B2C has a monopolistic competitive market and has a large number of buyers purchasing their products or services. • Example: Companies like TATA Steel have very less buyers as generally companies have their raw material or secondary material fixed by their respective dealers and in B2B market a company has few buyers. Steel is used by construction companies, so they are the target groups. While companies like Coca Cola directly produce soft drinks for customers, they can be marketed directly to the customer themselves without any additional components and there are a large number of buyers. Bharat Tin Works is a packaging company that produces cans which serves as an additional product for companies like lakme, manekchand who store their product inside cans and sell the final product.2. In the B2B market, purchasing behavior is very distinct. There are large orders with strong purchasing power and also the purchasing process is long and complex due to paperwork and risks are also high due to bulk purchasing. In the B2C market, customers have less purchasing power and the company sells small orders. The purchasing process is less complex and less risky.• Example: Wire Company to make the cables purchases the necessary raw material from another company in ...... middle of paper ......, social media, radio etc. .The thread company promotes through local billboards, brochures, trade shows etc.6. In B2B the relationship between buyer and seller is maintained. The relationship is given importance because there is functional involvement. The relationships are stable, while in B2C the relationship is more transaction-oriented. There is no personal relationship between buyer and seller. • Example: Tata supplies raw material to packaging company, they will have a stable relationship for years as they have to do business together and their bond will also be strong. The company that sells biscuits to the customer will not have personal relationship with any customer as it serves large customers. The company that buys cotton from a ginning company to produce shirts will try to maintain interpersonal relationships since it has to do business with the same company for years.