This nationally recognized mass retailer that was Kohl's other major competitor in the marketplace had daily low prices that were able to compete with Kohl's promotional events. Kohl. Wal-Mart also outperformed its competitors in the number of stores across the country. The weaknesses of this reputable company come to light when shoppers try to purchase clothes and are not presented with the selection that the department store has to offer. Furthermore, their service is not considered as helpful as that of department stores which can provide more experience during the trial