The relationship between children and television The role of the media in childhood obesity and other eating disorders has been criticized in recent years. This led me to do research on the relationship between children and television focusing on my hypothesis "Advertising aimed at children shapes their ideas in a negative way". The target audience of my research is between the ages of 6 and 10 and the research methods I used include a questionnaire, textual analysis, books, television programs and the Internet. My research focuses mainly on obesity in children and the role of the media in this problem. Since 1980 in the UK the proportion of overweight children aged 6 to 11 has tripled and around 15% of children aged 6 to 19 are overweight. At the same time that this proportion has increased, there has also been an increase in media aimed at children (www.media-awareness.ca). This fact has led some people to accuse the media of childhood obesity. Researchers have speculated on how advertising might contribute to obesity. One way is that the food advertising that children are exposed to on TV influences them to make unhealthy food choices. A study by Kotz, K et al demonstrated that approximately 8 food advertisements per hour are shown during Saturday morning children's programs. However, I repeated this study and found that there were now 11 food commercials per hour on Saturday morning terrestrial TV, which could be calculated as one commercial being shown every five minutes. I believe that television advertising can influence children's purchases as well as their families, and due to this influence, children make unhealthy food choices and therefore become overweight and obese. Although parents ultimately make the purchases, studies have shown that children influence their parents' consumption behavior from an early age. Children are an important demographic for marketers because they have their own purchasing power, influence parents' purchasing decisions, and We are the adult consumers of the future. Over the years '80,