Since 1910, the National Collegiate Athletic Association (NCAA) has been the most dominant collegiate athletic organization in the United States. Originally created to consolidate the rules of the various sports of the time, this non-profit association has grown to a combination of 1,281 conferences, organizations, institutions and individuals. According to the NCCA Constitution, the organization's primary purpose is to promote intercollegiate athletics in the United States, to "maintain intercollegiate athletics as an integral part of the educational program and the athlete as an integral part of the student body, [ and of ] maintain a clear dividing line between intercollegiate athletics and professional sports." (Harvard Law Review) The NCAA currently has assets of $613 million and income of over $830 million (Brown). This is a direct result of talented athletes participating in a variety of sports for the NCAA. This research will support that the NCAA is taking advantage of the talents of these student athletes. By looking at the revenue generated by student athletes, graduation rates, and the overall quality of life of student athletes, this paper will seek to affirm this point of view. While it can easily be overlooked, there is a valid and reasonable claim that the NCCA is exploiting the talents of student athletes. Exploitation, by definition, is the action or act of treating someone unfairly to benefit from their work. Knowing this, “one could certainly argue that colleges and universities receive undeserved benefits from student athletes” (Van Rheenen). The NCAA's current business model and practices have essentially formed a business with over 450,000 (current number of NCCA student athletes) "unpaid" employees (Front...... middle of paper...... end of the day, based under the NCAA's bylaws, college athletes are legally considered amateur athletes However, clearly from the argument presented above, NCAA student athletes are victims of exploitation “The current system, overseen by the NCAA, is a ethical disaster, full of hypocrisy -table payments" (Kiplinger). Now, more than ever, it is time to fix, fix and repair the broken NCAA system and stop the exploitation of student athletes. As stated best by Jason Whitlock, " room, board, books and tuition are no longer even remotely a fair exchange when coaches and administrators gain lifetime financial security every one to four years.” (Whitlock) Whether that means paying student athletes or other creative solutions, the NCAA should strive to create a balanced system that benefits both sides equally and stops the exploitation of student athletes.