Jonker (2012:10) argues that for an organization, adopting sustainability strategies means putting aside thoughts of the goal of economic profit and achieving a balance between profit, people and planet, and this behavior is becoming more and more common as the years go by. For example: “Renault has built a factory in Tangier, Morocco that will reduce its carbon dioxide emissions by 98% and will be operational from 2012. The plant achieved these reductions through two main methods: water recycling and electrical energy is totally generated from renewable energy sources such as wind, solar and hydroelectric energy” Jhonson (2014). Organizations like Renault that believe in a prosperous world must be consistent with the needs and demands of today's society. They also need professionals who are committed to developing production processes, products and projects according to the organization's strategy. Universities are also engaged in the sustainability process, they are creating programs that train engineers specialized in ecological and environmental fields who have the main responsibility to improve their skills to find new ways to efficiently use resources, at the same time many universities like Newcastle University and its Sustainability Institute aspires to research beyond traditional disciplinary boundaries to provide practical, engaged solutions to real-world problems, under the banner of 'Enough, for all, for good'. This shows that engineers must be realistically interested in sustainability: firstly because they are part of a society, they are influenced by environmental changes like all people, secondly sustainability is an ethical professional concept and thirdly it is their responsibility inside theirs
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