Study Foods is a new retail company that will provide niche marketed goods featuring a variety of study-specific foods that are easy to access, in demand and at competitive prices. Study Foods will be an unincorporated partnership with the strategic goal of expanding and introducing a broader range of products and also expanding into an incorporated public company. Study Foods will provide a wide range of nutritional snack packs at competitive prices for the target market of people aged 18-25. We are fully aware of the large amount of retailers selling similar products and have specific plans to be leaders in the market. Our intent is to provide the community with unique nutritional study snack packs that they can feel comfortable purchasing. This will be achieved in particular through the extensive use of creative and environmentally friendly packaging. The business will be funded with a budget of $15,000, thus limiting the business to achieving short-term goals as the top priority in determining success or failure in the retail industry. .Although there may be some food retail stores around Study Food operations, our goal is to address the market with efficient, competitively priced and effective study snack packs. As an early stage company, we understand the need for what our target market wants most – cheap, quick snacks to get you through the day. Our main strategy to achieve market penetration will consist of: • Grand opening sale and free snack samples to introduce “Study Foods” to the market • Special events such as celebrations and competitions: These special events will give “Study Foods” powerful vehicles to promote our image, our products and generate coupons......middle of paper......component of any company. Creating value is an integral part of Study Foods' overall business strategy, because value develops a positive relationship between the product and customers. Robert S. Kaplan and Norton state that "The strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation." Creating a strong value proposition is based on continually reviewing and analyzing the weighting of the benefits, costs and value that Study Foods can provide to the target market group, highlighting that the benefits of the product far outweigh the costs that they will create a sustainable value proposition. Consumers will consider the economic problem of value = Benefits – Costs atomically, so for value to develop the benefits must far exceed the economic cost of the product.