This advertisement uses one of seven tactics called testimonials by portraying the talented Kate Winslet wearing the watch gracefully with the quote stating "Elegance is an attitude " (Winslet 47) . The elegant watch rests on the left wrist while the arm is levitated to show the beauty that the watch will give to anyone who decides to purchase it. By using a famous actress, Longines is able to persuade viewers to assume that if a celebrity gives credence to a product, then the product must be worth it.