Topic > The Effects of Media on African American Women

Can you imagine living in a world where your beauty isn't seen as beauty at all? Many Black women wake up to this reality every morning. Living the life of an African American woman is difficult because you don't fit into the Eurocentric paradigm that you are forced to remind yourself of on a daily basis. The media shows us as people who we are and how we should be. The media targets Black women in a negative way because it portrays Black women in a negative way. Black women face the effects of over-sexualization through the media. As a result of African American women being overly sexualized and used only for their appearance, they feel forced to focus on their appearance and sexuality. This is because they are shown through the media that “their bodies are in the public domain, they belong less to themselves and more to others” (Gordon 245). Rap videos, in particular, often sexualize African-American women. A study was conducted to determine if there was a link between exposure to these types of videos and unprotected sex, drug and alcohol use, and violent behavior in African American adolescent girls. According to the results, adolescents who had greater exposure to this type of video were more likely to have hit a teacher, been arrested, had more sexual partners, used drugs, consumed alcohol and/or having contracted a new sexually transmitted disease (Wingwood, DiClemente, Bernhardt, Harrington, Davies, Robillard, Hook 437). Exposure to the Eurocentric paradigm as a child influences the self-image of many African American adolescent girls. Dr. Kenneth Clark conducted a study to determine what young black women between the ages of four and five consider attractive. ABC News reports that when given a black doll and an identical white doll, ...... in the center of the card ....... Essence, February 8, 2014. Web. March 23, 2014."What can the dolls on race in America." ABC News. ABC News Network, October 11, 2006. Web. March 23, 2014. Bond, Beverly. Large consumer goods. “Imagine a Future: My Black is Beautiful” April 22, 2013. Web. March 23, 2014Comstock, George A. and Erica Scharrer. The media and the American child. Burlington, MA: Elsevier, 2007. Print.Gordon, Maya. “Media Contributions to African American Girls’ Focus on Beauty and Appearance: Exploring the Consequences of Sexual Objectification.” Women's Psychology Quarterly 32.3 (2008): 245-256. ERIC. Network. September 18, 2011. Wingood, G. M., R. J. DiClemente, J. M. Bernhardt, K. Harrington, S. L. Davies, A. Robillard, and E. W. Hook. “A Prospective Study of Rap Music Video Exposure and Health in African American Adolescents.” American Journal of Public Health 93.3 (2003): 437-439. Press.