One of the famous "Got Milk?" of the American dairy industry, the campaign spot focuses on the benefits of milk for bones. This analysis report, after a brief description of the advertisement in the first part, tries to distinguish the target audience of the advertisement and to analyze the advertisement based on the techniques applied by the marketers of the campaign to motivate the public to purchase milk . The article then moves on to the second part to analyze advertising according to Maslow's theory. The mentioned advertisement shows a mother advising her children to drink milk while her son, and following it her daughter says that they don't need milk as it is a baby food which does not bring any benefit to them. Although the child's mother describes taking advantage of the benefits of milk for his bones, the child points to his old neighbor who is healthy even though he has never drank milk. To make matters worse, the audience is staring at one of the saddest things a child could ever see: their neighbor's hands being cut off when he wants to carry his heavy wheelbarrow. Finally, in the last scene, all the mothers and children drink milk with a lot of fear of what might happen to them in the future for their bone health. The first technique applied by campaign marketers is “Target Audience Research”. In this regard, the recipients of advertising are clearly families and in particular their children. Since according to Jansson-Boyd (2010) consumers have different culture, values ​​and attitudes, they are also different in their styles, desires and level of excitement. In other words, it is important to research the target group of the commercial, who they are and when they drive consumption. Such searches have a significant… middle of paper… human needs based on their psychology. Maslow states that people are motivated to satisfy their needs and drive from the lowest levels with basic physical requirements up to high levels of complex needs. According to Maslow's theory, food and drink are a kind of needs that, being considered essential needs for survival, precede other needs in satisfying them. Therefore, products such as milk represent the daily consumption of people who have an important role and must take this into consideration to survive. In conclusion, since the main part of the advertising campaign, lunch is bringing a change, it could successfully create an influential mental image to promote milk consumption as an essential need of the individual. The campaign's marketers consider children as their target audience and, by carrying out a comprehensive study on them, try to encourage their involvement.