Topic > Air Arabia Case Study Analysis - 568

IntroductionIndividuals have an intuitive desire to stand out from others. They constantly strive to gain wealth, position and honor through their work. However, running a successful business nowadays is a very difficult goal to achieve, especially for people working in the airline industry due to its natural competitive environment. There are numerous airlines struggling to survive. Young airlines are very unlikely to achieve success in the early stages of their operations. Nonetheless, Air Arabia, a young airline that started operations in 2003, shows promising results that predict its future success and its ability to be a competitive airline in the GCC airline industry by implementing a growth strategy successful which correlates with the growth of the airline. strengths, weaknesses, opportunities and threats, and thanks to its strong financial performance. Growth Strategy of Air ArabiaAir Arabia aims to realize its vision, “To be one of the world's leading budget airlines” (Air Arabia Annual Report 2012), by implementing a concentrated growth strategy ...