Positioning is your strategy for conveying what makes your company or products bigger, different, or better than those offered by your competitors. Differentiation is essentially how you position yourself by promoting distinct attributes or benefits that you offer” (www.smallbusiness.chron.com). Identifying the key element of the strategy Nutritious aspect of the product: KFC and Pizza Hut have started using canola and sunflower oil since 2011. In addition, they reduce the sugar content from KFC hamburger buns, promote sugar-free drinks and reduce 10% sodium in all products. Product Transparency: All restaurant brand products provide detailed information about the product's ingredients. Furthermore, this information is available on the product website. Unique environments: People are more attracted to the unique aspect of the environment, which is very different from others. Distribution Channels: Distribution channels help people get their favorite food from the nearest places or popular public places. Charity work: • Surf Live Saving New Zealand • NZPWG Anita Boon