1. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a donut company founded on July 13, 1937 by Vernon Rudolph. Vernon Rudolph began selling Krispy Kreme donuts to local grocery stores in 1937. He soon began selling the original glazed donuts to the public on the sidewalk. The first retail-only store opened in 1989. In 2001, the first international store opened in Canada. Krispy Kreme can now be found in more than 20 countries with over 800 stores worldwide. Krispy Kreme now sells hot drinks, bagels and other food items.2. SWOT ANALYSIS WEAKNESSES • Produces more than 5 million donuts per day. • There are stores throughout the United States and the world and are also available in supermarkets and gas stations. • Donuts are affordable and high quality. • Losses outweigh profits from overdevelopment. Numerous stores have to be closed.• The amount of trans fat is too much for the size of the donut• There has been a decline in revenue since 2008• Stock prices have been declining since 2005OPPORTUNITIES THREATS• With more and more health-conscious people, l The company should find a way to reduce the calories in their product. • Reach the market to know what customers want. • Krispy Kreme faces strong competition from Dunkin Donuts and Starbucks. • Customer base is more health conscious. • Development of organic markets.3. EXTERNAL ANALYSIS – GENERAL ENVIRONMENT3.1 POLITICALEstablishing KKD in Singapore would not be very difficult as the government is open to starting businesses in the country as this would also boost the country's economy. The Tax Authority of Singapore (IRAS) has programs to assist startups in Singapore, such as a partial tax exemption scheme. (IRAS: T...... middle of paper ...... the best in the industry. By focusing on one industry, KKD will not have to risk any resources to do R&D on a new industry and have a chance of failing as they have no experience in other industries. Business Level - Differentiation Strategy Krispy Kreme Donuts should use differentiation strategy as it will help them to sell unique products compared to their competitors as the company has already been doing this business for more than seventy five years. , they have an advantage in how things are done. They know what customers want and can satisfy them with their unique products. At the same time KKD it must also sell its product at a reasonable price that consumers are willing to pay.