There are hundreds of sites on the Internet that claim to offer the best, lowest prices, and superior products or services. In the blink of an eye it seems like another online department store has sprung up, Amazon.com also needs to stay on the ball to stay in the game. There are many gateways through which online hackers can access and steal private customer information on the Internet. Amazon.com must stay up to date with the latest and most advanced anti-spyware equipment (free SWOT). Anyone can order anything on Amazon which has gotten them into trouble in the past. Just this year the FTC filed a lawsuit against Amazon.com for allegedly charging parents millions if not billions in fees that children unintentionally incurred while using their parents' phone or computer (Forbes). Amazon.com must also exercise caution and have an extensive and detailed qualification process for suppliers. Every seller who sells products through Amazon.com represents Amazon.com as a brand with the delivery service, quality and cost of the product.