We have identified six essential objectives from our observation on the case study based on an agricultural organization. Increasing income To develop an organization you need to increase its income from markets economical or we can say competitive market. Using marketing plans, the organization can develop an overall strategic business plan. Marketing plans address this through significant product or service support, research of target markets, competitive analysis, then intentional positioning, pricing, and promotion. The organization's income should be further accelerated to function with a large group of members. It can decrease the risks involved in the market. Strengthen Financial Resources For large organization it is necessary to keep in mind its financial condition and also include the growth objectives of an organization. This depends on the availability of capital resources to invest in future expansion projects. If a company's financial resources are strong, capital may come from cash