After which television was introduced and Coca Cola was able to advertise itself through that new communication system. Linking a culture of fun and joy to the brand was the type of advertising Coca Cola developed for its television advertising. One of the ways Coca-Cola is able to effectively capture mass audiences is through traditional television advertising. The company's marketers try to understand the culture and beliefs of the countries and then craft their television advertising with respect to each socio-cultural and ethnic context. After just a few months, a new commercial was launched with an attention-grabbing slogan. Its advertisements are designed to address different socio-cultural and ethnic contexts. • InternetCoca Cola has also understood online advertising and the usefulness of social media as an advertising tool. With the increasing number of users of social media such as Facebook, YouTube and Twitter, Coca Cola has also been advertised through this medium. As reported by Stratmann (2011), Coke Zone is one such example that involves online interaction with consumers for marketing