Although cell phone ownership among teens has remained stable since 2011, smartphone ownership has grown significantly from 23% in 2011 to 37 % in 2012. Figure 4 from a 2013 study of teens and technology by Harvard University's Berkman Center for Internet and Society shows the percentages of cell phone and smartphone ownership among teens. Children learn their consumption behavior by observing their parents' actions. “Researchers find evidence of intergenerational influence when studying the product choices of mothers and their daughters.” (Solomon, 2011) Since parents are the most important influencer in the consumer development process, smartphones must first convince parents to carry them, so that children can be exposed to them and eventually own them. Passing on product preference from generation to generation promotes brand loyalty. Marketing strategies approach adults the same way they approach children. Marketers should highlight to parents the positive effect of the smartphone on the child and on the parents themselves...