“Children are the living messages we send to a time we will not see,” said Neil Postman in his novel: The Disappearance of Childhood. In recent generations, the ideal of childhood innocence has been disappearing due to various modernization factors. But the innocence of youth must be protected so that children learn and grow healthily, rather than rushing into adulthood. It is the responsibility of adults to build a metaphorical wall between a child's innocence and various types of media and consumerism. Although it is becoming increasingly difficult due to the powerful world of media, which constantly reinvents itself to outwit the latest dictates of parents, preserving innocence is not impossible. Children's innocence is what turns them into successful adults, and how adults do this work can determine the future survival of our planet. The concept of childhood innocence is rapidly dying due to electronic media such as television, the Internet, and companies that use children as commodities such as Disney, ultimately proving that adults must fight to preserve childhood innocence. Before 1700, what we understand today as “childhood” and the innocence that comes with it did not exist due to extreme poverty and high infant mortality rates. It was normal for children to help during labor, attend parties with adults, and even dress and have the same postures as adults. Medieval childhood is mostly undifferentiated from adulthood until the Industrial Revolution. With the emergence of a larger middle class and disposable income, toy shops, schools, and even homes built with nurseries opened. Thus childhood was discovered and “more and more the child became an object of respect, and a s......middle of paper......gaily acquired the knowledge of the adult. Children are beautiful because they possess something that we have all lost: the quality of innocence. “We want to keep adult knowledge away from children because, for everyone, if it is real, too much too soon is most likely dangerous to the well-being of an informed mind.” - PostmanWorks cited Giroux, Henry A. "The Theft of Childhood Innocence: Disney and the Politics of Casino Capitalism: A Homage to Joe Kincheloe." Cultural Studies/Critical Methodologies 10.5 (2010): 413-416. Premier of academic research. Network. March 15, 2014. Heather L. Kirkorian. and Ellen A. Wartella. and Daniel R. Anderson. "Media and Young Children's Learning." The Future of Children 18.1 (2008): 39-61. MUSE project. Network. March 15, 2014. .Postino, Neil. The disappearance of childhood. New York: Vintage Books First Edition, 1994. Print.