Potential Threat of Entry: Restaurant brands are famous for the quality of their products and services, so they do not pose a threat to new entrants.2. Supplier Power: Supplier power is low among restaurant brands as these are famous and renowned in the market.3. Buyer Power: Buyers are the people who create demand in an industry. Buyer power is greater when:-Products are standardized.-They recognize services and offers. 4. Threat of Substitutes: People have many food options, so the risk of substitutes is high.5. Industry Competitors: SegmentationDefinition: “Market segmentation is the first step in defining and selecting a target market to pursue. Fundamentally, market segmentation is the process of dividing an overall market into two or more consumer groups” (segmentation study guide). Importance: “Marketing investigates what potential customers need and develops products and services to satisfy those needs. Marketing strategies put this concept into practice for specific companies and target markets. Companies that implement marketing strategies discover that different customers have different needs. To address this problem, they group similar consumers into market segments and focus on their common needs. Such marketing strategies are only effective if they use market segments with the appropriate characteristics, allowing companies to target the segments with products and services tailored to their specific needs.