In this article the main focus is on the possibility that the corporate world can obtain financial advantages by undertaking green initiatives. It discusses the opinions of various sectors of the world's population on this green initiative. We can see how this green initiative has gone through its life cycle. Major companies could not focus on the initiative in its nascent stage. A lot of research has been conducted to create a suitable model to develop this concept from being an initiative to a development. To be successful you need the will of consumers. Different customers have different opinions on various such implementations that companies need to consider and implement effectively. So we can see how such initiatives can have strengths and weaknesses. Whenever something new is implemented there will definitely be some pros and cons depending on its use and type of organization. The main talking point in the recent past is the growing concerns about the environment which are being taken seriously compared to a few years ago 200...