It's not just about being able to communicate your brand in person, but online too. Jim Joseph, author of Build Your Personal Brand on Social Media, Moment by Moment, says: “Personal branding is simply a way to sell yourself and it has never been more important, thanks to social media. Social media has provided us with a platform to convey our personal messages to achieve our goals. Every post you write contributes to people's perception of your personal brand” (Joseph, 2014, p.4-5). It is crucial to regularly monitor any mention of your brand or name on the web, as it could have a negative influence on your reputation. • Community: Forbes contributor William Arruda says, “Members of your network can really grow your brand by promoting you among members of their brand community. Building and nurturing relationships must become part of your daily actions, which means finding ways to provide value to those in your brand community.” (Arruda, 2014, p.11). • Mentors: Having a mentor can be a great asset when trying to build a personal brand. You can find out how they became successful and what their experience taught them. You won't be immune to mistakes, but having someone who's been there before to help guide you can definitely help you minimize them.•