Topic > Product Expansion Case Study - 704

This requires greater synchronization of its operational capabilities and market plans that will ensure these expansions are feasible and implementable. It is beyond any reasonable doubt that knowledge of new market entrants is important for the expansion of the MVC market in China. These skills include; creating insights for targeted customers, evaluating interesting and relevant offers and delivery requirements of its products. Maintaining a clear understanding of this strategy by all MVC board members is a huge task, but it is fruitful for gaining a competitive advantage over other companies. Market development always involves some processes of selling some products in the new market. There are therefore some companies in the world that can use the concept of marketing strategy as a tool for excellence (Newman, 1992). The first thing that would hinder the market expansion strategy is competition. Therefore, if a company does not find a good market for its products, it will not increase its products