Corporate social responsibility refers to the ethical and moral actions taken by companies to operate in a more economic and social environment (Baker M, 2004). Large companies usually practice corporate social responsibility by reducing waste and pollution during production or by properly disposing of remaining waste to avoid polluting the environment. Educating the organization's employees through social and educational programs can help the company understand and work towards the same value of corporate social responsibility (Stawiski et al. 2010). Corporate social responsibility also improves employees' perception of the company. When an organization practices corporate social responsibility, its employees will feel proud to help save the environment. This therefore results in greater job satisfaction, greater work involvement and, ultimately, a reduction in the turnover rate (Stawiski et al. 2010). Companies that practice ethical corporate social responsibility will result in a positive image of the brand/organization to the public. When a brand/organization has a positive image in the eyes of the public, it will generate trust in the brand and, consequently, more revenue generated (Hind 2011). Successful organization and brands like BreadTalk with over 330 bakery outlets and franchises worldwide including China, practices corporate social responsibility in their organization (BreadTalk). On May 12, 2008, a terrible 7.8 magnitude earthquake struck the Chinese province of Sichuan. The large-scale disaster claimed the lives of 87,150 people. In an act of corporate social responsibility, BreadTalk created the Peace Panda. It is a panda bear-shaped sandwich with four different emotions that express the ter...... middle of paper......lemmas or invent new ideas to generate more revenue. To further develop greater cross-cultural awareness, managers can organize cultural awareness courses for employees. The training will further educate employees about different cultures, such as their norms and lifestyle. Trainings like these can minimize conflicts or misunderstandings within the company. In countries like Singapore, where many different cultures and races work together, cognitive behavior modification training may be further needed to educate employees on appropriate behavior for interacting with customers when working in the host company. village. After further understanding different cultures, under close supervision managers can conduct experimental training. The training allows expatriates working for BreadTalk to experience potential situations when working in a host country.