Marketing Implementation PlanKudler Fine Foods has designed a market research plan that includes the use of data collection tools to help them determine and improve their level of customer service. The data the company collects from research tools will help determine a future marketing plan that appropriately positions its product and resonates and connects with the customers Kudler is trying to attract. Each of the selected tools will provide Kudler with in-depth insight into customer behavior and the opinions of Kudler's customer base as it relates to customer satisfaction. They intend to expand their current survey materials to help quantify the areas they will need to focus on to improve their service levels. Kudler Fine Foods developed a research plan using surveys, focus groups, secondary data, and observations. Among these four marketing research tools, the organization decided to take it a step further by using survey tools combined with two of the above tools to reach a conclusion on how the organization's customers perceive Kudler Fine's customer service Foods. According to Aaker and Day (2007), “Scaling is the process of creating a continuum on which objects lie based on the amount of measured characteristics they possess” (Marketing Research, p. 287). Competition is always a big threat looming over every business. Kudler wants to ensure that it is a step above the market by offering its customers an exceptional shopping experience. The landscape has changed in terms of the competitive nature of businesses; quality customer experience and service can be the determining factor that keeps customers coming back and getting new ones. A solid marketing plan can attract... middle of the paper... students to your store's customer service department. These strategies will help implement a new customer service plan that will help Kudler Fine Foods improve its customer service. Works CitedFornell, C., The Science of Satisfaction: Harvard Business Review, 2001., p 120-121George, R., Supermarket Shopping : Journal of Food Products Marketing, 2005, p2Connoisseurs will enjoy $96 billion in food and beverage premiums quality by 2012. (2008). Souvenirs, Gifts and Novelties, 47(2), 168-171. Retrieved from EBSCOhost.Aaker, David A. and Day, George S. (2007). Market Research, Ninth Edition. Copyright John Wiley & Sons. Retrieved July 16, 2011, from the University of Phoenix website. Carter, McNamara. (2011). Basics of conducting focus groups. Copyright Authenticity Consulting, LLC. Retrieved July 8, 2011, from http://managementhelp.org/businessresearch/focus-groups.htm