The methodical study of human behavior in situations in which people from different cultural contexts interact defines multicultural psychology. Many consider multicultural psychology a fourth force in the study of psychology. Communication, interactions, research and investigations of human behavior provide information on how different cultures interact socially and how different ethnic groups live. Many issues have emerged in multicultural psychology. Two issues discussed in this article, cultural identity and baby boomers, describe some of the effects on multicultural psychology. Cultural Identity Cultural characteristics constitute an individual's cultural identity. Cultures have values, traditions and norms that form the fundamental foundation of culture. Diversity exists between different cultural backgrounds and when groups begin to spend time together and assimilation begins. Most people try to stay true to their core cultural values ​​while trying to assimilate into another culture. The results may include acceptance, but often result in rejection by the other culture. Sometimes this causes conflict within the person as they try to fit in and become productive but constantly fear rejection. This causes a conflict crisis and the person struggles with cultural identity. The world has become so diverse, few cultures are pure, and this adds to the conflict of trying to decide which culture to belong to. Interaction When two people from different cultural groups meet, they will begin to exchange cultural aspects of each individual culture. . Cultural identity crisis influences interaction between culturally different groups due to power over lives, for example influencing where a person lives, what they do... middle of paper... helps solve problems and helps Every person makes decisions and comes to accept their differences and embrace their similarities. Works Cited Belden Russonello & Stewart and Research/Strategy/ Management, (2001). In between: A report on multicultural boomers facing family and aging issues. Washington, DC: AARP. McNamara, M. (2009). Growing old, baby boomer style. CBS News. Retrieved from http://www.cbsnews.com/stories/2006/01/10/health/webmd/main1195879.shtml?tag=contentMain;contentBodyRuderman, Marian, Donna Chrobot-Mason, and Todd J. Weber. “Identity Crisis: Recognizing the Triggers of a Growing Type of Conflict.” Leadership in Action 27(3)(2007): 3-8.Shvoong. (2010). Emerging issues in multicultural psychology. Retrieved from http://www.shvoong.com/social-sciences/psychology/2087136-emerging-issues-multicultural-psychology/