All Patagonia facilities are equipped with “green” technology. They use skylights that adjust to the position of the sun and use recycled building materials in all their new construction. Recycled building material not only reduces landfill waste, but is significantly cheaper than its non-recycled counterparts. The use of energy-efficient lighting and radiant heating has helped substantially reduce the company's carbon footprint. This reduction in their carbon footprint has not only improved the environment, but has helped reduce operating costs, something their non-green competitors cannot claim. Patagonia promotes a healthy environment for the well-being of its employees. Some say that Patagonia is a very relaxed company that encourages its employees to work without stress. In return, employees provide top-notch customer service that their competitors envy. The employee turnover rate is considerably low and can be associated with a positive work environment. Patagonia has become a leader in its industry by taking innovative and environmentally conscious risks. They are clearly at the forefront of the outdoor clothing market and will continue to thrive in a “green” industry”.”