Companies seeking to survive the current economic crisis must pursue competitive advantages and hold them accountable. Competitive advantage comes from matching core competencies to opportunities. The entrepreneur I interviewed uses her experience, quality, consistency and overall has learned what customers really need and require. Jane's skills and experience allow her to respond more quickly to market changes. Jane has remarkable negotiation and sales skills that make her the most competitive on the market. There are also questions you need to ask yourself to determine if you are ready to take the next step. Are you able to think of new ideas? Can you imagine new ways to solve problems? Entrepreneurs should think creatively. If you have ideas, find out how to exploit new opportunities. Being your own boss also means being responsible for making difficult decisions. The world of business involves uncertainty. Do you avoid the uncertainty of life at all costs? If so, owning your own business is not the best option. Do you like the thrill of taking risks? Then you are ready to enter the world of