In an effort to place their product in the minds of younger consumers, they are starting to focus on social marketing and social networking, using Facebook and Twitter, as well as numerous international social networks. networks like Hi5 and Orkut. The promotional material they provide to their distributors appears to have the greatest potential in providing them with maximum exposure, making it the most effective promotion strategy currently used. By focusing more on promoting their products through television markets, they could reach a larger customer base. A unique and relatively untapped promotional outlet would be to develop a detailed video game branded with the Prince logo and showcasing Prince products that young gamers could play on a gaming device, such as the Wii. This would serve to not only promote Prince Sports, Inc., but also the game of tennis