The first article is on the first article is "Revenue Management: The Impact on Business-to-Business Relationships" by Xuan Wang and David Bowie, published November 1, 2009. L The article aims to understand the topic of revenue management and business-to-business relationship management and also find out if there is a connection between the two, as well as explain the damage revenue management support that can possibly come to establish a business-to-business relationship if there is any connection between them. The article begins by explaining what revenue management is and how it started. According to this article the revenue management results from an airline which has been given some freedom in the industry and also to set its own market prices. Revenue management theory was developed to help liberate some industries in terms of market demand and address some competitive challenges. It is also mentioned that revenue management practices have been adopted in the hotel industry and revenue has increased by 3 to 7%, which translates into substantial profits without capital expenditure. The second section of this article also states that the impact that revenue management has on customer affiliation in the hotel industry and that it identifies a specific area of ​​customer affiliation in relation to revenue management is a highly undervalued area of ​​research and not enough A lot of information has been found in the topic, but there is not enough information that if hotel industries focus more on their revenue management strategies, it may affect their affiliation with customers, it means the loss of valued customers visiting the surroundings (Wang and Bow... ... middle of paper ...... never achieve a good relationship with customers in addition to increasing revenue at the same time helping other management team to achieve the peak of their company's revenue over different periods of time It is simple to understand that while revenue management specializes in short-term revenue maximization and nurturing great customer relationships will likely benefit from extended revenue maximization, both could go hand in hand. The truth is that adopting revenue management techniques in a hotel makes it easier for hotels to understand their dedicated and reliable customers, thus creating extensive revenue and thus allowing hotels to focus more on these in serving their customers. customers correct without missing incompleteness on the services offered to various other guests.