How do other people influence our behavior? The public can influence our behavior through social influence in two different ways, the first is normative influence which is “an influence to conform to the positive expectations of others” (Cohen 1964). This is shown by Asch where the participant's task was to compare the length of lines by matching the standard line with three comparisons, one of which was clearly obvious the correct answer, this is known as the unambiguous task. Asch found that when the majority of the confederates said the wrong answer, even the minority who were the participant gave the wrong answer knowing it was incorrect (Asch 1956), this shows how they changed their answer to fit the group even when they knew the answer they were giving was wrong. This can be applied to behavior influenced by others as people can get along with the group and behave the same way even if it is frowned upon just to fit in. The second is informational influence, this is "an influence to accept". information provided by others as evidence of reality” (Cohen 1964). This is supported by Sherif's autokinetic effect where participants had to estimate how far a static point of light moved in a dark room, this is an example of an ambiguous task. Sherif found that the results varied on their own, although when in groups the participants conformed and the results were similar to those of the group (Sherif 1937) this shows how people are influenced especially if they don't know what the right answer is, this can be applied to behavior in the sense that people follow the behavior of the crowd when they do not know the correct way to behave. Both of these studies show how other people can influence another… half of the paper… mental social psychology. 8 (1), pp.438-445Aronson, E. (1988). The social animal (5th ed.). New York: Freemann. pp 45 Retrieved April 4, 2014 David Morgan (2007). A passerby manages to perform a daring rescue on the subway. [ONLINE] Available at: http://www.cbsnews.com/news/bystander-pulls-off-daring-subway-rescue/. [Last accessed: 04/04/2014]Kendra Cherry (2014). What is compliance. [ONLINE] Available at: http://psychology.about.com/od/socialinfluence/f/conformity.htm. [Last accessed 04/04/2014Asch, S.E., (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological monographs. 70 (9), pp.1-70Sherif, M, (1937). An experimental approach to the study of attitudes. Sociometry. 1 (1/2), pp.90-98Saul McLeod (2008). Asch experiment. [ONLINE] Available at: http://www.simplypsychology.org/asch-conformity.html. [Last seen 04/04/2014]